The foundation of The Space Between's brand identity draws inspiration from the deliberate departure from the prevailing soft, tame, and neutral aesthetics synonymous with the contemporary yoga landscape. The overarching objective of the identity is to instill a sense of happiness and playfulness into the often intimidating healing process. The Space Between prides itself on delivering a meticulously tailored experience for each of it’s unique clients.

The logo finds its roots in the abstract minimalism movement, aligning seamlessly with the brand's guiding principle that "healing is not linear." This sentiment extends to every facet of the brand – from elements and logo to illustrations and primary typeface. The strength of The Space Between lies in embracing imperfections as an integral part of their narrative. It's within these imperfections that the brand and identity finds its resilience and authenticity.