SANTORA’S PIZZERIA

With a rich history spanning over 80 years, Santora's Pizzeria stands as a tenacious provider of quality pizza, wings, subs, and pasta in Western New York, earning the status of a household name among Buffalonians. As with any enduring heritage brand, Santora's has undergone numerous branding evolutions throughout the decades. In a recent initiative, the brand sought to streamline its identity, embodying a modern aesthetic while retaining a nostalgic resonance.

Preserving the integrity of the original logo, we embarked on a simplification process that involved a reduction in colors and the strategic utilization of a dynamic typeface. This deliberate choice allowed us to establish a visual hierarchy through various font weights. Analogous to the timeless and impactful elements of pizza ingredients, the refined brand components strike a balance between classic sensibilities and contemporary effectiveness. This cohesive transformation positions Santora's Pizzeria at the intersection of tradition and modernity, aligning its visual identity with the enduring quality of its culinary offerings.